The Importance of Relationships In Business

For Shaun Whynacht, small business is a way of life. In fact, the entrepreneurial spirit is practically woven into his DNA. As a small boy, he tagged along with his grandfather as he maintained a successful TV repair business. Later he helped renovate the kitchen for his grandmother’s cake shop, and all the while, his mother ran a craft business in his childhood home. Unsurprisingly, by the time he was in high school Shaun went into business for himself.
Upon completion of his college studies in television production, he spent more than a decade exploring every corner of Canada and learning about the business world as an employee. From non-profits to corporations and revenue development to web design, Shaun has seen it all.
Like many small business owners, Shaun wanted the flexibility to take his son to school and spend time with his family at home. Experience had shown him that small business could meet his personal and professional needs, and the research was clear – small business is the wave of the future. Eventually, he knew it was time to set out on his own…for good.
Inspired by his family legacy of business ownership and armed with the desire for fulfilling work and time with his family, Shaun ditched the suit and tie and founded Blue Cow.
And he’s been leading the charge ever since.
He has honed his skills with boots on the ground and both eyes focused on the future. A self-professed learning addict, Shaun spends his “downtime” keeping up with the latest trends in technology, marketing and design so that he can put them to work for you. The results are just like you imagine a blue cow might be – stunning and unique.
Not a fan of pushy sales or get rich quick schemes, he will help you stay focused on the long game with brilliant marketing tools, insightful strategy and time-saving automation. No stuffed shirt here! His shorts and collared shirt suit him just fine, thank you. Plus, comfort and stretch is essential for showcasing his ninja moves and flexing his marketing muscle.

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